You can use the finding to implement your own improvements and changes. The direct sales application combines structured questionnaires, sales team insight and management feedback to reveal gaps in lead generation, nurturing, communication, sales and marketing alignment, bottleneck management and data use. The channel application assesses whether distributor networks are correctly designed, selected, onboarded, managed and optimised to deliver sustainable market access and revenue growth. Both applications provide a clear, evidence-based view of current commercial performance and highlight practical improvement opportunities. Whether the challenge is an under- managed direct sales funnel or a distributor network that is patchy, immature or underperforming, Pinnacle helps sales leaders move from assumption to focused action.